Decline Designs

I found this video via Bitching and Junkfood:

A collaboration between Erin Fetherston and director Marissa Crawford, the video was meant to be a “fashion fairytale”. It’s a neat little video, full of eye candy – poofy skirts and sequinned masks. It comes across as very Pied Piper to me – except for the part where the “leader” ducks off down an alley at the end. Perhaps a commentary on the nature of fashion, drawing inspiration from individuals on the street that then gets translated into catwalk, and then slowly trickled back down on to the street where the trend becomes ubiquitious (everyone has joined in on the “march”, so to speak). Except by that point, the trendsetter has most likely moved on!

What did you think of the video?

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